This is a limited edition batch that was made with a very nice fragrance oil that was purchased for R&D. The resulting batch has a very light scent but smells very upscale and much like an expensive French perfume. It is not as strong as my usual scented soaps, but it is still a very nice soap. So, the limited edition of Love is on sale....not everyday you can get Love on sale! Try a bar, you just might find Love.